{"id":2201,"date":"2017-06-21T14:46:10","date_gmt":"2017-06-21T14:46:10","guid":{"rendered":"http:\/\/www.arca.art\/en\/?p=2201"},"modified":"2019-11-03T19:54:04","modified_gmt":"2019-11-03T19:54:04","slug":"the-grey-guide-e-campaign","status":"publish","type":"post","link":"https:\/\/www.arca.art\/en\/resources\/the-grey-guide-e-campaign\/","title":{"rendered":"The Grey Guide E-Campaign"},"content":{"rendered":"<a href=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_nb00-300x150.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2596 alignleft\" src=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_nb00-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.arca.art\/en\/files\/Sigle_web_nb00-300x150.png 300w, https:\/\/www.arca.art\/en\/files\/Sigle_web_nb00-300x150-150x75.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>Introducing the <em>Grey Guide<\/em> E-Campaign \u2014 The<em> Grey Guide\u00a0to Artist<strong>&#8211;<\/strong>Run Publishing and Circulation<\/em> is composed of a series of seven briefs written and developed by artist<strong>,<\/strong> critic<strong>,<\/strong> cultural worker and art librarian Felicity Tayler<strong>.<\/strong> Register to our list to receive the bi<strong>&#8211;<\/strong>weekly e<strong>&#8211;<\/strong>campaign<strong>,<\/strong> from March 1st to June 21, 2017.<\/p>\n<p><a href=\"https:\/\/us2.admin.mailchimp.com\/campaigns\/show?id=2686609\">Editorial announcing the Grey Guide launch<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_jaune00_nobckgrd-300x150-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2597 alignleft\" src=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_jaune00_nobckgrd-300x150-1.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.arca.art\/en\/files\/Sigle_web_jaune00_nobckgrd-300x150-1.png 300w, https:\/\/www.arca.art\/en\/files\/Sigle_web_jaune00_nobckgrd-300x150-1-150x75.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>Forward \u2014 What&#8217;s at Stake? \u2014 Our title<em>,\u00a0The Grey Guide to Artist-Run Publishing and Circulation<\/em>, refers to the not-so-familiar category of \u201cgrey literature,\u201d a mode of text-based cultural production common to our organizations\/institutions. This category includes reference works, manuals, reports, working papers, directories, grant applications and other ephemera.<\/p>\n<p><span lang=\"FR\"><a href=\"http:\/\/eepurl.com\/cwXaGb\">Read the brief here.<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<a href=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_vert01.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2126 alignleft\" src=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_vert01-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.arca.art\/en\/files\/Sigle_web_vert01-300x150.png 300w, https:\/\/www.arca.art\/en\/files\/Sigle_web_vert01-150x75.png 150w, https:\/\/www.arca.art\/en\/files\/Sigle_web_vert01.png 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>Brief 01 \u2014 What is a Public, What is Publicity? \u2014\u00a0 Tayler sets the tone for the <em>Grey Guide<\/em> in offering a set of definitions to help artist<strong>&#8211;<\/strong>led publishers think about how the act of publication creates performative effects [&#8230;] Because each publisher<strong>\u2019<\/strong>s situation is unique.<\/p>\n<p><a href=\"http:\/\/eepurl.com\/cxg_FH\">Read the brief here.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b><a href=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_magenta02.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2164 alignleft\" src=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_magenta02-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.arca.art\/en\/files\/Sigle_web_magenta02-300x150.png 300w, https:\/\/www.arca.art\/en\/files\/Sigle_web_magenta02-150x75.png 150w, https:\/\/www.arca.art\/en\/files\/Sigle_web_magenta02.png 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/b><\/p>\n<p>&nbsp;<\/p>\n<p>Brief 02 \u2014 From Dissemination to Circulation will emphasize the active role that the publisher must play to ensure a connection with immediate and long<b>&#8211;<\/b>term readerships<b>,<\/b> whether this publisher is an artist<b>&#8211;<\/b>run centre<b>,<\/b> an independent small press<b>,<\/b> or the authors<b>\/<\/b>artists themselves<b>.\u00a0<\/b><\/p>\n<p><a href=\"http:\/\/eepurl.com\/cxhwfX\">Read the brief here.<\/a><\/p>\n<p>&nbsp;<\/p>\n<a href=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_bleuroyal03.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2183 alignleft\" src=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_bleuroyal03-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.arca.art\/en\/files\/Sigle_web_bleuroyal03-300x150.png 300w, https:\/\/www.arca.art\/en\/files\/Sigle_web_bleuroyal03-150x75.png 150w, https:\/\/www.arca.art\/en\/files\/Sigle_web_bleuroyal03.png 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>Brief 03 \u2014 Material Conditions \u2014 considers the unstable economics of writing and publishing both within and beyond artist<strong>&#8211;<\/strong>run culture<strong>.<\/strong> In Canada and Quebec<strong>,<\/strong> fiction and non-fiction writers must learn to navigate the standard practices of multiple publishing milieus<strong>,<\/strong> all the while augmenting this activity with other sources of income<strong>. <\/strong><\/p>\n<p><a href=\"http:\/\/eepurl.com\/cxhxQb\">Read the brief here.<\/a><\/p>\n<p>&nbsp;<\/p>\n<a href=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_pourpre4a.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2186 alignleft\" src=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_pourpre4a.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.arca.art\/en\/files\/Sigle_web_pourpre4a.png 320w, https:\/\/www.arca.art\/en\/files\/Sigle_web_pourpre4a-150x75.png 150w, https:\/\/www.arca.art\/en\/files\/Sigle_web_pourpre4a-300x150.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>Brief 04a \u2014 Moral and Legislative Economies of Artist-Run Publishing \u2014 This brief reflects upon why there is a growing movement to explicitly recognize artist-run publishing as a public good, a dematerialized art object, a practice of community building, of knowledge sharing, or as a \u201cgift\u201d to readers.<\/p>\n<p><a href=\"https:\/\/mailchi.mp\/2c3b8fad1502\/1mp782n0at\">Read the brief here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_orange4b.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2189 alignleft\" src=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_orange4b-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.arca.art\/en\/files\/Sigle_web_orange4b-300x150.png 300w, https:\/\/www.arca.art\/en\/files\/Sigle_web_orange4b-150x75.png 150w, https:\/\/www.arca.art\/en\/files\/Sigle_web_orange4b.png 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>Brief 04b \u2014 Copyright as a Practice of Daily Life for Artists and Artist-Run Publishers \u2014 gives an overview of the mechanisms currently in place to ensure the compensation of artists for the use of their intellectual property.<\/p>\n<p>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<a href=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_lilas5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2192 alignleft\" src=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_lilas5-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.arca.art\/en\/files\/Sigle_web_lilas5-300x150.png 300w, https:\/\/www.arca.art\/en\/files\/Sigle_web_lilas5-150x75.png 150w, https:\/\/www.arca.art\/en\/files\/Sigle_web_lilas5.png 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>Brief 05 \u2014 Situating Artist-Run Publishing within Digital Culture &#8211; outlines the concept of the \u201cpublic domain\u201d as both a legal category and a symbolic battleground where international intellectual property law is contested by post-national \u201cfree culture\u201d movements, which do not identify with social and economic inequalities arising from the restriction of cultural expression in a networked society.<\/p>\n<p><a href=\"http:\/\/mailchi.mp\/abeb73f69191\/sp7k53emi9?e=[UNIQID]\">Read the brief here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<a href=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_aqua6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2195 alignleft\" src=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_aqua6-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.arca.art\/en\/files\/Sigle_web_aqua6-300x150.png 300w, https:\/\/www.arca.art\/en\/files\/Sigle_web_aqua6-150x75.png 150w, https:\/\/www.arca.art\/en\/files\/Sigle_web_aqua6.png 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>Brief 06 &#8211; Resources and Resourcefulness &#8211;\u00a0 presents a \u201cgood enough\u201d suite of practical tools, including a lexicon of art publishing terms, which gives an idea of the resources required at various stages of production for print-based publications.<\/p>\n<p><a href=\"http:\/\/mailchi.mp\/6efb61a9d7ed\/q2foqp309x\">Read the brief<\/a> and check out the PDF <a href=\"http:\/\/www.arca.art\/en\/files\/GREY_GUIDE_boring_book_final2.pdf\">How to Make a Boring Book<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<a href=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_rouge7.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2202 alignleft\" src=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_rouge7-300x150.png\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.arca.art\/en\/files\/Sigle_web_rouge7-300x150.png 300w, https:\/\/www.arca.art\/en\/files\/Sigle_web_rouge7-150x75.png 150w, https:\/\/www.arca.art\/en\/files\/Sigle_web_rouge7.png 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>Brief 07 &#8211; The Post-Digital Now &#8211; proposes advocacy avenues like the development of a writing fee schedule and support for non-literary, creative non-fiction translation, to further recognize art publishing as a distinct artistic form.<\/p>\n<p>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_nb00-300x150.png\"><\/a> &nbsp; Introducing the Grey Guide E-Campaign \u2014 The Grey Guide\u00a0to Artist&#8211;Run Publishing and Circulation is composed of a series of seven briefs written and developed by artist, critic, cultural worker and art librarian Felicity Tayler. Register to our list to receive the bi&#8211;weekly e&#8211;campaign, from March 1st to June 21, 2017. <a href=\"https:\/\/us2.admin.mailchimp.com\/campaigns\/show?id=2686609\">Editorial announcing the Grey Guide launch<\/a> . &nbsp; <a href=\"http:\/\/www.arca.art\/en\/files\/Sigle_web_jaune00_nobckgrd-300x150-1.png\"><\/a> &nbsp; Forward <a href=\"https:\/\/www.arca.art\/en\/resources\/the-grey-guide-e-campaign\/\" title=\"Read The Grey Guide E-Campaign\">&raquo;&raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":2202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[65,57,4],"tags":[62,22],"class_list":["post-2201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grey-guide","category-arca","category-resources","tag-digital","tag-publishing"],"_links":{"self":[{"href":"https:\/\/www.arca.art\/en\/wp-json\/wp\/v2\/posts\/2201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.arca.art\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arca.art\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arca.art\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arca.art\/en\/wp-json\/wp\/v2\/comments?post=2201"}],"version-history":[{"count":32,"href":"https:\/\/www.arca.art\/en\/wp-json\/wp\/v2\/posts\/2201\/revisions"}],"predecessor-version":[{"id":2604,"href":"https:\/\/www.arca.art\/en\/wp-json\/wp\/v2\/posts\/2201\/revisions\/2604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arca.art\/en\/wp-json\/wp\/v2\/media\/2202"}],"wp:attachment":[{"href":"https:\/\/www.arca.art\/en\/wp-json\/wp\/v2\/media?parent=2201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arca.art\/en\/wp-json\/wp\/v2\/categories?post=2201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arca.art\/en\/wp-json\/wp\/v2\/tags?post=2201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}